37 dead in fire at Siberian shopping center, Russian state media reports

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CNN)At least 37 people were killed in a fire at a shopping center in the Siberian city of Kemerovo on Sunday, a spokesman for the firefighting agency told Russian state media.

State news agency Tass reported that a fire at the Zimnyaya Vishnya -- also known as Winter Cherry -- shopping mall in central Kemerovo broke out on the top floor of a four story building and consumed an area of approximately 1,600 square meters.

About 69 people, 40 of whom are children, are missing as a result of a fire, a firefighter spokesman said.